In Memoriam of a Build · Est. 2016
In Memoriam of a Build · Est. 2016
Born in Albania in 2016, Softmogul set out to do one improbable thing: put an entire hotel in your pocket. One all-in-one, fully mobile platform that wove together property management, channels, bookings, housekeeping, point of sale, events and payments, and made them work as a single living system.
It grew from a simple idea into Albania's biggest startup, crossed the ocean, and ended up serving hotels around the world.
Albi Zhulali and Arnold Drita start Softmogul with a contrarian bet: hospitality software could be mobile-first, beautiful, and genuinely simple.
The Reception app launches on the App Store — the first ever fully mobile hotel PMS in the world, putting the entire front desk in a pocket.
The team scales to roughly thirty people across offices in Albania, Italy and the United States, and takes home a Mobility award at the fifth edition of the ICT Awards.
Softmogul becomes the first Albanian startup, and its founders the first Albanian founders, to join Plug and Play Tech Center in Silicon Valley — one of the largest accelerators in the world. After the program, Softmogul moved its headquarters to New York City.
Hospitality expert and television personality Anthony Melchiorri joins Softmogul as a member of the board of advisors.
Softmogul retires its original network-of-nodes mark and rebrands — the hidden S and M redrawn as a pair of interlocking ribbons, the logo it would carry from then on.
Integrations with Booking.com, Expedia and more than two hundred other sales channels, plus Booking Engine, Housekeeping, POS and Event Management, and a dedicated payment-processing solution for hotels in the US.
Each piece was powerful on its own. Together, they ran the whole property.
The whole property at a glance — live occupancy, revenue and performance in one view.
Check-ins, check-outs and the front desk, run from anywhere on a phone or tablet.
Turn a hotel's own website into its best-converting, commission-free sales channel.
Real-time sync across 200+ booking channels, so rates and availability stay true everywhere.
Room status and cleaning, coordinated in real time between the desk and the floor.
Staff shifts and tasks organized so the right people are always in the right place.
Folios, charges and settlements handled cleanly at every point of sale.
Accept every method and never miss a payment, with processing built for hotels.
Look closely and both marks hide the same letters — an S and an M, for Softmogul. The first traced them as a constellation of connected nodes; the 2019 rebrand folded them into a pair of interlocking ribbons. Two marks, one name. Websites don't really die; they get archived, and every version of softmogul.com lives on in the Wayback Machine.